Trading social media for Substack: Using content to build a brand

By

Subscribe now using your favorite service:



In this bonus episode, Trade Secrets is all about content -- and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And stay tuned after the episode for some exciting announcements about season six of Trade Secrets.

This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West's Humans of Travel podcast), featuring Erina Pindar, COO and managing partner at SmartFlyer. This episode was sponsored by Riverside Luxury Cruises.

Further resources

Kayla Douglas' email, Instagram and Substack

SmartFlyer Core coverage

Mentioned on this episode:

Need advice?

Call our hotline and leave a message: (201) 902-2098
Email us: tradesecrets@travelweekly.com

Theme song

Sock Hop by Kevin MacLeod
License
See omnystudio.com/listener for privacy information.

JDS Travel News JDS Viewpoints JDS Africa/MI