Clockwise from top left: Travel Weekly editors Jamie Biesiada and Rebecca Tobin; Jack Ezon of Embark Beyond; and Laura Worth, an Embark advisor and owner of Art & Travel.
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Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can't speak the language? There's definitely a right way to communicate with luxury-market clientele, both obvious and subtle.
On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge -- and created a series of training modules to help advisors. Among our topics: how to follow the "billionaires' calendar"; converse beyond travel in art, fashion and yachts; and read luxury-brand tea leaves; plus, imposter's syndrome and ways advisors can "fake it till they make it."
Episode sponsor
This episode is sponsored by The TTC Tour Brands
Related links
Learning the language of luxury
The surge in the six-figure vacation
Embark Beyond on Travel Weekly's Power List
Laura Worth of of Art & Travel