AmaWaterways has promoted two executives: Alex Pinelo to chief sales officer and Michal Maguire to chief marketing officer.
Pinelo, who has over 30 years of experience in the cruise industry, joined AmaWaterways in 2016. He is previous title was senior vice president of sales.
The company praised Pinelo's ability to build lasting relationships with travel advisors and drive revenue growth.
Maguire has been AmaWaterway's vice president of marketing since 2023. She has over 20 years of experience in digital marketing and integrated communications.
"I am delighted for Alex and Michal," said AmaWaterways president Catherine Powell. "As we continue to strengthen our presence in our existing markets and expand into exciting new ones such as Colombia, their leadership will be key to growing and nurturing our relationships with travel partners and guests worldwide."
The promotions follow the hire of Powell as president, who was praised for being a "distinguished business leader with an impressive track record of driving growth and strategic transformation."
Last year, Pinelo was appointed to the board of directors for Travel Institute, a Massachusetts-based nonprofit that offers travel industry education. He is tasked with leading the AmaWaterway's sales strategies worldwide.
AmaWaterways said Maguire has played an integral role in promoting AmaWaterways as a luxury river cruising leader. She will continue to promote the brand and foster growth under her new title.